Club Bombay has made the call for Emvies 2008. The case study based media awards show, which recognises innovations in Indian media in the year gone by, will be held on July 28 at The Grand Hyatt in Santacruz. The last date for registration of entries is June 27.
The Emvies are given out in six categories after a two stage judging process by a panel of industry doyens. Gold and silver awards are conferred in each category. The categories are Best Media Strategy, Best Media Innovation, Best Media Research, Best Integrated Campaign, Media Agency of the Year and the Grand Emvie. There are also two special award categories: the TAM Award for the Best TV Research and the People's Choice Award for Best Case Study Presentation. The Emvies are awarded to both planners and implementers.
Lodestar Universal shone at Emvies 2007. Besides being declared Agency of the Year, the media agency walked away with six silvers and three golds, the TAM Award and the People's Choice Award for the Best Media Innovation in TV and Digital.
The first round of judging will be conducted on July 7, followed by case study presentations on July 21-22.
This year, NDTV Media comes on board as the presenting partner of the Emvies. Sahara One, Just Punjabi TV, Mi Marathi and Microsoft Advertising are associate partners.