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Dhoni adds to endorsement kitty with Lafarge

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 25, 2008
The association will initially build ground for Lafarge's premium cement brand, Concreto, which was launched a few days ago

Cement & #BANNER1 & # manufacturing company Lafarge has signed cricketer Mahendra Singh Dhoni as its brand ambassador. This association will initially build ground for the company's premium cement brand, Concreto, which was launched a few days ago.

Uday Khanna, chief executive officer, Lafarge India, says, "With India's booming economic health, many aspiring home owners can now own their dream homes with ease. They strive and put the best of everything together to achieve their perfect home. To ensure that they receive the best in strength and design, Lafarge today launched Concreto."

Dhoni for Concreto
Khanna adds, "Our association with MS Dhoni stems from the values of leadership and excellence which Lafarge embodies - these are the same values associated with Dhoni's captaincy."

Lafarge Concreto is a premium cement suitable for both structural and decorative use.

Dhoni also endorses Dainik Bhaskar, Pepsi, Reebok, GE Money, Reliance Money, Parle Milk Shakti, Videocon, TVS, Nazara Technologies, Big Bazaar, Godrej Sara Lee, NDTV, Siyaram's, Lay's, Bharat Petroleum, Orient PSPO, Exide, Sonata and Royal Stag.

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