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Manpower Study: Media, entertainment industry shines as positive potential employer

By afaqs! news bureau , afaqs!, New Delhi | In Media | June 27, 2008
The media and entertainment industry, according to 70 per cent of the respondents, will show upward movement; only 20 per cent feel there will be no change in the status of recruitment in terms of numbers

Manpower, the & #BANNER1 & # company which offers a range of services in the recruitment sector has thrown light on the net employment outlook, with the release of the Manpower Employment Outlook Survey (MEOS). For the very first time, the firm has released figures on the media and entertainment sector and the sector's recruitment requirements, beginning with India. The media and entertainment figures, which are being released only for the Indian region for now, will be released every quarter.

"Employers in India continue to show optimism in their hiring intent, especially in the media and entertainment industry, which forms an integral part of the services industry," says Naresh Malhan, managing director, Manpower India.

The respondents of the survey include human resource heads of top media buying houses, electronic media, publications and advertising agencies. The MEOS is calculated as a percentage of respondents who say that employment in the media and entertainment industry will increase, less percentage of respondents who anticipate a decrease.

The media and entertainment industry, according to 70 per cent respondents, will show an upward movement in hiring, only 20 per cent feel that there will be no change in the status of recruitment, in terms of numbers. None of the respondents anticipated a decrease in new hires. Ten per cent did not have an opinion on the same.

Talking about the media and entertainment industry as the strongest recruiters, the Northern region leads with an expected increase of 79 per cent. The South follows with 74.5 per cent. The East is third with 64.3 per cent. Surprisingly, at 60.4 per cent, the West has the lowest expectations. Around 14 per cent of the respondents in the North and a similar percentage in the South see no signs of change in the status of recruitment for the industry, and 21 per cent of the respondents in the East feel the same way. With 30 per cent of the respondents there expecting no change in the recruitment numbers, the West seems to feel most strongly about it.

As per the MEOS, the media and entertainment industry is considered a sub-sector of the services sector. The increase in the services sector stands at 58 per cent, which is lower than the independent percentage garnered by the media and entertainment industry, which, as mentioned above, stands at 70 per cent.

Comparing the figures of the services sector across countries, India leads with 58 per cent; Singapore stands second, following a large gap (48 per cent). After that come Hong Kong (42 per cent), Japan (30 per cent), Australia (24 per cent), Taiwan (22 per cent), and New Zealand (20 per cent).

Manpower, based out of USA, is a $21 biliion company and has a worldwide network of 4,500 offices in 80 countries and territories. It offers employers a range of services for the entire employment and business cycle, including permanent, temporary and contract recruitment; employee assessment and selection; training; outplacement; outsourcing and consulting.