afaqs!

Leo Burnett steals the show for India at the NY Fest

By Khushboo Tanna , afaqs!, Mumbai | In Advertising | June 30, 2008
Indian agencies collectively received 37 nominations and won nine metals at the international festival

The & #BANNER1 & # winners of the New York International Advertising Awards have been declared. India managed 37 nominations and eventually grabbed nine metals at the event. As predicted, Leo Burnett has won the maximum number of awards (five), Euro RSCG has won two, and Bates David Enterprise and JWT have won one award each.

Leo Burnett has won the much coveted and the only World Gold Medal for India this year for the Tide Put Back the Stain campaign (Best Use of Medium/ Magazine.) Additionally, it has also won a World Silver Medal for the Akshara - Mother campaign (Civic/ Social Education/ Animal Rights/ Road Safety) and a bronze each for the Micro Technologies - Memory Notepad campaign (Consumer Products), Reliance Mobile - Highway campaign (Telecommunication Services - Phone Company/ Internet/ Cable) and Getty Images - Shoot Out campaign (Typography).

Next in line is Euro RSCG with two bronze medals, one each for Sundial by Pradeep Venugopal (for Self Promotion/ Consumer) and for the Harpic Drain Opener - Light campaign (Cleaning/ Pet Products/ Utilities).

Bates David Enterprise won a silver for the Tata AIG Life Insurance - Mirror Image campaign (Guerilla Advertising), while JWT won a silver for the Nike Mean Streets campaign (Apparel- Clothing / Footwear).

Percept H, Sudler & Hennessey and Vyas Giannetti Creative also received one nomination each.

Calwyn D'Abro, head, India office, New York Festivals, says, "I have never witnessed such a big response to the New York Festivals Advertising Awards. Nearly all the top 10 brands in India came in as entries."

The New York Festivals, an International Awards Group, is currently in its 51st year. It recognises and honours the world's best work in advertising and programming.