Mittal has been appointed head, North and East, for Xpanse Asia. Xpanse Asia is the specialist small town and rural marketing network of the Publicis Group. Mittal will be based in Delhi and report to Sandip Bansal, country head, Xpanse Asia.
Mittal was earlier director, head count and retail, at 141 Sercon. He has nearly two decades of experience in sales and marketing. He has worked in various sectors in the industry. He has worked in sales for Wilkinson Sword and Yardley of London. He has done a stint in rural marketing with Video on Wheels and Ogilvy Outreach. Over the years, he has worked on brands such as Unilever, Castrol, Vodafone and Jumbo Electronics.
Commenting on Mittal's appointment, Bansal says, "Vineet has experience in the rural, semi-rural and urban sectors. He understands the geographical divisions very well. He set up some properties at Sercon and, since we are into expansion mode, his experience will be very relevant to us."
Xpanse Asia, which was set up in 2006, caters to the marketing and communications needs of clients. At present, it has offices in 14 locations across India.