Mobile, a telecom solutions company of the People Group, has appointed Yuzdi Badhniwalla as head of consumer marketing.
Badhniwalla will be responsible for creating customised solutions for Mauj Mobile customers and he will be involved in building relationships with the channel partners. He will also manage the mobile gaming part of Mauj Mobile.
Badhniwalla is an alumnus of the Indian School of Business. He has around 12 years of experience in the media and Internet space. He has worked with the Times Group and Rediff.com, where he was involved in the launch of TimesClassifieds.com and in scaling up Rediff P4C classifieds.
Mauj Mobile produces content for mobile phones - games, wallpapers, ringtones and news. It provides mobile advertising and branding solutions as well. The People Group also runs Shaadi.com, a matrimonial portal, and Fropper.com, a social networking website. Mauj Mobile is also backed by Sequoia Capital and Intel Capital.