Digitas launches second agency in India

After Solutions Digitas, Publicis Groupe has launched its second digital marketing agency in the country

Publicis Groupe has launched its digital marketing agency, Digitas, in India. In March, it tied-up with integrated marketing agency Solutions to form Solutions Digitas.

Digitas will be based in Chennai and will provide online marketing and CRM services to its global and Indian clients. However, the focus will be on the markets in South India.

The agency will be headed by Saroja Kannan, senior vice-president and country business head. She has more than 17 years of experience in direct marketing, CRM and online marketing.

Earlier, Kannan was head of OgilvyOne, South. During her tenure at OgilvyOne, she won several international awards such as Cannes Direct, Echo and Asian Effies for direct marketing campaigns.

In a statement, Kannan says, “I am very excited to head the new Digitas presence in India, and to offer an impressive range of interactive and digital capabilities. Combined with my experience in CRM and direct marketing, we hope to be able to offer meaningful solutions to clients looking at holistic and comprehensive ways of reaching their customers.”

Digitas is also planning to launch its digital production company Prodigious Worldwide in India. In addition to France and India, the agency also has a presence in the UK, China, Hong Kong, Japan, Singapore and South East Asia.

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