Internet has picked up about 50 per cent stake in A1Books.co.in, an online marketplace for books owned by Webnotions Books India Private Ltd.
A spokesperson from Times Internet revealed that it's a Private Treaties deal done through IndiaTimes.com. He says, "Times Internet will provide marketing and branding support to A1Books. The portal will get media coverage/ad space in all online publications, TV channels and FM stations owned by the Times Group." He adds, "The amount invested is large enough to run A1Books ads in all properties of the Times Group for three years." Times Internet will also provide technical guidance to A1Books.co.in. In addition to the branding support, Indiatimes has also created a content partnership with A1Books, making it available on Indiatimes.com's shopping section.
Webnotions India runs A1Books.co.in, an online market for books connecting publishers or sellers of books to buyers. It enables Indian and international publishers to create their profiles on the site and list their books. A1Books.com is a portal owned by Webnotions USA, serving customers in the USA. The site claims it has served four million customers in the USA.
Private Treaties is a division of Bennett, Coleman & Co (BCCL) which picks up stakes in companies and offers them branding and advertising deals apart from cash. The division has already invested in about 200 companies. Recently, it invested in an online shopping and product comparison site called Naaptol.com.