Prudential Life Insurance has launched a job portal for senior citizens, www.dignitysecondcareers.org. The portal has been launched by ActivAge, an organisation formed jointly by ICICI Prudential and Dignity Foundation, a nonprofit organisation for ageing people, which has more than 50,000 members across the country.
The portal is for retired people above the age of 50 years, who are looking for a productive way to spend their free time. The job listings on the portal include both paid and voluntary work. Candidates can post their resumes on the site for a fee of Rs 100.
Though the portal has been created with a social purpose, it will charge fees from employers (a one-time registration fee) as well as employees (for accessing resumes). Advertising space has also been created on the portal in the form of banners.
Shikha Sharma, managing director and chief executive officer of ICICI Prudential Life, who unveiled the portal in Chennai, said in an official communiqué, "The job portal will bring together companies that are open to enriching and benefiting from the rich experience of retired citizens, and senior citizens who are enthusiastic about pursuing careers post their retirement. We are confident that through this website and our other initiatives, we will be able to popularise the concept of re-employment of senior citizens in the country."
For the record, ICICI Prudential Life Insurance offers six different insurance products specifically for retirement investment. ICICI Prudential formed ActivAge in October 2007 to promote "productive ageing" among senior citizens in the country.