CNBC-TV18 introduces new shows to strengthen its weekend programming

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | August 06, 2008
The new programming is aimed to pull in new audiences and provide more value to the existing viewers


has introduced a new programming lineup with the aim of building a steady viewership on weekends.

The channel has announced six new shows, spread across different time bands. The new shows span genres such as current affairs, business, entertainment and luxury.

Talking to afaqs! about the new programming lineup, Neel Chowdhury, vice-president, marketing, CNBC-TV18, says, "The idea behind bringing on new shows is to add diversity to our existing programming spread. The new programming lineup will serve a twofold purpose. It is going to offer more value to the loyal viewers of the channel and the new exciting fare will attract a new audience."

Neel Chowdhury
The channel is making an attempt to attract more male viewers in the age group of 25 years and above. The strategy is to offer interesting content, touching on topics such as lifestyle, sports and politics to hook the viewers.

The new programming spread is focused on bringing the best of current affairs, corporate life and lifestyle for the viewers. The current affairs show, India Business Week, is a weekly news show, providing updates and recaps of all the important happenings related to politics, sports, business and entertainment. Wealth Creators features popular and emerging young men and women of the corporate world. Similarly, Riders in the Storm focuses on individual companies and their strategies to combat the so-called economic slowdown. The third programme in the series is Indianomics, talking about economic policies affecting the country.

With an aim to provide light viewing, the channel has brought on lifestyle specials such as Must Do and Beautiful People.

According to Chowdhury, the new programming lineup is being heavily promoted using different platforms available within Network18. Besides that, a good number of hoardings have been put up in Delhi and Mumbai. Promos for the newly introduced shows are also being run in multiplexes, such as PVR. A few print ads will appear in Business Standard and some other major publications, spreading the word about the new shows.

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