Zee News Online appoints Pradeep Singh business head

Singh will be responsible for the new product conceptualisation, revenue generation and marketing activities of Zee News’ online initiatives

Pradeep Singh has returned to Zee News Online as business head after a short, 10 month stint as group head, North and East, ad sales, Zapak.com. Singh had earlier worked with Zee News Online as a senior manager for two years; he was responsible for national ad sales for Zeenews.com and Zeecric.com, the cricket portal.

Pradeep Singh

Singh will report to Barun Das, chief executive officer, Zee News. Speaking to afaqs!, Singh says, “I will take care of the entire online business of Zee News. I will be responsible for the revenue generation and marketing initiatives, in terms of branding and promotion, of Zeenews.com, Zeecric.com and SpiceZee.com (the fashion and lifestyle portal).”

Singh has more than 10 years of experience in ad sales across print and Internet properties. He started his career in 1997 with The Pioneer as senior executive, ad sales. He moved to Business India in 2000 and looked after the ad sales for Auto India, Business India and Inside Outside, all magazines.

In 2002, he joined Business Standard and looked after ad sales for the newspaper’s special features. Singh switched from the print media industry to digital media in 2004, when he joined HindustanTimes.com and handled ad sales for the portal in the Delhi region. In 2005, Singh joined Zeenews.com as manager, ad sales. After staying there for two years, he moved to Zapak.com.

Zee News Online promotes its portals through search marketing and on its news channels, Zee News and Zee Business.

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