Digital Signage Asia 2008 scheduled for October 3 and 4

By afaqs! news bureau , afaqs!, New Delhi | In OOH News
Last updated : August 26, 2008
The two day expo and convention will focus on the various nuances of digital signage, an advertising medium of immense potential

Gear up

for Digital Signage Asia 2008, the expo and convention to be held on October 3 and 4 at the Nehru Centre, Worli, in Mumbai. DSA 2008 will focus on the various nuances of digital signage, an advertising medium of immense potential.

The two day event will witness a coming together of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.

The convention will feature speakers from all over the world, who will share their insights on the industry through panel discussions and interactive sessions. There will be emphasis on the effective use of the medium.

A spokesperson for the convention revealed to afaqs! That one of the speakers will be Don Blanton, the man behind The Wow Factor Inc., an award winning design, production and advertising studio. Blanton will elaborate on specialised content for digital signages and will also address some critical issues for the industry like 'dwell time' and budgeting.

Cutting edge digital signage solutions available in the market will be an area of focus at the event. There will also be an open-for-all, separate platform for demos, product launches and interactive sessions. This site will be available for experiencing the latest technology.

Digital signage is the future of out of home media and the show aims to highlight the flexibility and bandwidth of this medium. With the boom in retail, coupled with more people spending more time out of their homes, digital signage advertising is the next generation choice for marketers seeking to connect the masses with their brands.

DSA is organised by Thoughtshows and Events, the on-ground events division of VJ Media Works. The list of media partners includes Point of Purchase, Outdoor Advertising,, DSW, The Brand Reporter and afaqs! In 2007, DSA was held on November 21-22 at the JW Marriot in Mumbai and was attended by 200 delegates.

First Published : August 26, 2008
Search Tags

© 2008 afaqs!