Media Exchange (IMX), the consolidated media buying division of Starcom and ZenithOptimedia, has announced the appointment of Archna Vyas as vice-president, North and East, India. This development was anticipated since Mona Jain, executive vice-president, North, was promoted as head, strategic investments, thus leaving the position vacant. Vyas will be based in New Delhi and reporting to Mona Jain.
In an official communiqué, Vyas says, "I have keenly followed the evolution of IMX since its launch in April last year and have been impressed with the growth of Starcom and ZenithOptimedia, powered by IMX. My early discussions with Mona and other senior IMX managers convinced me of the game changing model they are trying to build."
Earlier, Vyas spent more than four years with Reckitt Benckiser as manager, media and corporate communications, South Asia. At Reckitt Benckiser, she was a part of the global media team handling media responsibilities for India, Indonesia, Sri Lanka, Bangladesh and Nepal. She handled brands such as Dettol, Harpic, Mortein, Veet, Easy Off Bang, Vanish, Lizol and Cherry Blossom.
Vyas has more than twelve years of experience in the advertising industry. She started her career as a client servicing executive in Ogilvy & Mather. After that, she had stints with FCB Ulka, Mudra Communications, Universal McCann and Mindshare. She has received an award for the Best Media Innovation for Pepsi Beverages in the Emvies.
When contacted by afaqs!, Vyas says, "I had a fruitful and engaging experience at Reckitt. However, I was quite excited about the set of brands IMX has on offer, as well as its high growth rate, in which I see my own personal growth, too. Also, I wanted to get back to the agency side after having a term at the client side."
IMX is the entity responsible for mainstream media negotiation for clients of two major media networks - Starcom Worldwide and ZenithOptimedia, both independent brands within the Publicis Groupe global company VivaKi. Launched in 2007, IMX handles clients such as Hewlett Packard, Samsung, Nestle, Hyundai and Jet Airways.