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MPG wins media duties for DLF Pramerica

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | September 26, 2008
Media Planning Group has added business worth Rs 25-30 crore to its kitty

Media & #BANNER1 & # Planning Group (MPG) India, the media buying arm of Havas Media, has won the duties for life insurance firm DLF Pramerica, after an elaborate multi-agency pitch. The account size is estimated to be Rs 25-30 crore.

In its current role, MPG will take care of all media planning and buying requirements of DLF Pramerica and also provide integrated solutions panning other disciplines. Meridian Delhi handles the creative duties for the brand, which it acquired after a pitch in November 2007.

Speaking on the appointment, Sujata Dutta, senior vice-president, marketing, DLF Pramerica, says, "We found in MPG a professional team with an understanding of our consumers and their media habits. This, coupled with its ability to use the media tools required for analysing and optimising the options available, made it our preferred partner. The team also demonstrated enthusiasm and keenness on working with us, and a matching of work cultures, which was equally important in our choice."

Anita Nayyar
On winning the business, Anita Nayyar, chief executive officer, Havas Media, says, "We are excited to be working with DLF Pramerica and look forward to the association. This is an important win for us, as this gives us the opportunity to work on a category like life insurance, which is one of the sunrise sectors today. We think it will be a great learning experience for us and we will gain a lot of knowledge on the category."

Close on the heels of this win, MPG has also acquired some more businesses, such as the US based human resources solution provider, Manpower; AO Smith, another US based company engaged in electronic water appliances; and the Ministry of Tourism, responsible for the 'Incredible India' global campaign and the much acclaimed 'Atihi Devo Bhavah' campaign.

MPG offers a full range of services including media planning and buying, market research, efficiency measurement, strategic communications development as well as interactive and online advertising for a range of blue chip companies, direct marketing services, out of home advertising, sports marketing and branded entertainment services, via its sister divisions.