Sales promotion roundup

agencyfaqs! News bureau

NEW DELHI

Last week foods and beverage marketers were pushing their brands in full steam. McDonald's gave a good reason to children, to drag their parents to the nearest McDonald's outlet. Kids who secured 80 per cent (A grade) or above in their exams got a ‘Soft Serve Sundae' worth Rs 33 for free. Well, for those who did not score that much, there is always the next term. This offer is in Delhi till April 30, 2001. Fortune, through its healthy chilling offer, was giving a 1.5 lt pet bottle of Coca-Cola free with Fortune refined sunflower oil, irrespective of pack sizes. This limited-stock offer is valid in select cities of Gujarat only. Perfect was tempting Delhi-ites with its fruity offer. On the purchase of every pack of Perfect Premium bread worth Rs 16, the buyer got a packet of Fruity bread worth Rs 7 free. This offer was valid till April 6, 2001.

Nirula's in the ‘Nirula's & Coca-Cola Super Meal Deals' was guarantying over 1 lakh prizes. The bumper prize was a new WagonR. The other prizes included NOW ISP connections, Moulinex home appliances, Mahindra holiday packages, Thai Air tickets, Archies perfume vials and many more. This fantastic offer was availed of on scratching the card available with any order from the Nirula's Super Meal Deals. This offer is in Delhi only till April 15, 2001. Maggi had a tangy offer for kids and mothers last week. The consumer could now buy Maggi Tomato Ketchup of 500 gm for Rs 55 and the one kg bottle for Rs 75 only. This limited stock offer is valid in select cities only. Last week, Sprite had an interesting offer. The 300-ml bottle of Sprite was re-priced at Rs 7 to woo lime drink takers. This limited-stock is offer is valid in select cities only.

Coffee Day through its ‘Coffee Day Gold & Silver Bonanza' was roping in consumers with the chance to win 10,000 prizes. The bumper prize was one kg of gold. Other prizes included one kg of silver, 500 gm of silver, 100 gm of silver and much more. Buyers had to try their luck with the free lucky draw coupon available with the purchase of 250 gm of Coffee Day coffee power. This promo is valid in Bangalore till June 30, 2001. Pillsbury was offering Rs 3 discount on the 200-gm pack of Pillsbury semiya worth Rs 8. This offer was availed of on presenting the coupon to the retailer. This offer is valid in Bangalore till May 31, 2001.

The apparel marketers were struggling with had a handful of offers. BSL Suitings through its ‘Swiss Honeymoon Bonanza' was alluring couples with a chance to escape the hot summer sun. The grand prize was an all-expenses paid trip to Switzerland for 15 lucky couples. To be eligible for the Swiss Honeymoon Bonanza lucky draw, buyers had to scratch the card available with the purchase of Rs 3,000 worth of fabric from BSL Suiting, Ivy League suit lengths, High Street premium fashion fabrics or La Italia trousers. There were exciting prizes for the not-so-lucky couples as well. This promo is valid in Bangalore only till June 30, 2001.

Vimal, for the month of Chaitra, that is, the last month in the Bengali calendar, had a special offer for Kolkata residents. The buyers could now purchase the ‘Chaitra Special Family Pack' for Rs 575, which was earlier priced at Rs 830. Vivaldi was trying to grab the attention of men with its offer of ‘Get a Corporate Classic shirt for Rs 99'. To claim the offer one had to buy any Vivaldi shirt or trouser. This limited-stock offer is valid in Delhi and its suburbs.

The office stationary market was dull in terms of promotions. Through the ‘Compaq Fast Traq' offer, the company was giving away printers, scanners, web cameras, colour kits and softwares - all for free. The buyers claimed their share of freebies on buying select models of Compaq Presario PCs. This promotion is valid in the entire North Indian region. APC, with the purchase of an APC UPS, was giving away lots of goodies. The free gifts included two music CDs worth Rs 700, Satyam Internet CD worth Rs 300 and APC Golf T-shirt worth Rs 300. This promo is valid in Delhi only.

The household product marketers had a few but interesting offers. Braun was trying to rope in holiday-starved people with its offer. On the purchase of every Braun hand blender (MR 400 HC), the consumer got a holiday for two (that is, three days and two nights) free. This exciting offer is valid in Delhi, Ghaziabad and Noida till April 30, 2001. With the purchase of a Philips Essential, the consumer got a Luxor cosmic ball pen worth Rs 50 free. This limited stock offer is valid in Kolkata only. On the purchase of two packs of Hindalco Wrap aluminium foil, the buyer got a kitchen knife for free. This offer is valid in Delhi.

Whirlpool too had an interesting offer for home-makers. On buying a Whirlpool home appliance, the consumer got a set of 18 Brite kitchen containers worth Rs 525 free. This limited-stock offer is valid in select cities only. Ortem through its ‘Ortem Timex' offer was giving away a wristwatch for free with the purchase of any one Ortem fan. In a similar offer Ortem was giving ‘Ladies & Gents' Timex wristwatches free with any two Ortem fans. This limited period offer is valid in Bangalore only.

There was just one offer each from the personal care products and automotives marketers. Close-up had a dream-come-true offer for Hrithik fans. On buying any Close-up pack, the buyer had the chance to party with Hrithik at 30,000 ft. This promo is valid in select cities only, till April 10, 2001. Indica, as part of its ‘Indica 100,000 celebrations', was offering a pair of ‘his & her' watches free with the purchase of an Indica. This offer is valid in select cities of North India only for the month of April.

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