Vineet & #BANNER1 & # Mathur has joined UTV New Media Venture (UNMV) as executive vice-president. He was earlier senior vice-president at ZED Digital, the interactive arm of Zenith Optimedia.
Mathur will report to TN Prabhu, chief operating officer, UNMV. Speaking to afaqs!, Mathur says, "I will be responsible for the ad sales and marketing of the Internet and mobile properties of UNMV, such as UTVi.com, Techtree.com, CXOtoday.com and ChannelTimes.com. I will also be involved in chalking out UNMV's future strategies."
In 2000, Mathur quit HT Media Ltd and joined an interactive agency, Bridgeovertw.com, as its Delhi branch head. In 2001, he turned entrepreneur once again and launched his own interactive agency, Shri Vinayak Online Consultants, which managed clients such as Shaadi.com and MakeMyTrip.com. In 2005, Mathur set up another digital agency, Indiads.com. In March 2007, he joined Zed Digital.