Mathur, senior vice-president, IMRB International, fondly known as Bhupi among his family, friends and the market research fraternity, passed away on December 9.
Bhupi was 50 and died peacefully in his sleep. He had battled against cancer without losing courage, his spirit or his sense of humour. He is survived by his wife, Ragini, and two children, Rohit and Ayushi. IMRB has created an email ID, RememberingBhupi@imrbint.com, where people who knew Bhupi personally and professionally can share their memories of him.
Expressing his sorrow, Thomas Puliyel, president, IMRB International, says in a note to the media, "As a senior leader of the business, he was a great support, offering advice and direction when he felt things were not quite right. He believed strongly in his convictions, yet was kind and gentle in his feedback."
Mohan Krishnan, senior vice-president, BIRD, a specialist unit of IMRB International, says that Bhupi was instrumental in the growth of BIRD in more ways than one. "If there is one individual who has to be singled out for the most contribution to BIRD's growth, it has to be Bhupi," he says.
Krishnan adds, "Some of the projects we continue to execute - such as TRAI, Itops and Icube - owe their origin to him. He was instrumental in building strong relationships with a range of clients, including MAIT, CII, ISPAI, BSNL, TVSE and HCL."