Kunal Mukherjee, chief manager, corporate team, Zoom, has been promoted as marketing head of the channel, following Shiv Menon's decision to quit. Mukherjee will be based in Mumbai and will report to MK Anand, business head, Zoom.
Confirming the promotion to afaqs!, Mukherjee says, "My plan of action involves getting monies for the channel. For this, we are talking to our vendors in order to focus on Zoom's programming strategy. For the moment, I'll focus on the marketing and research part of the channel."
adds that the biggest challenge for him is working smoothly in the current market conditions. Zoom will launch a few shows in the coming months.
Meanwhile, Menon plans to start his own venture. He is serving his notice period at Zoom till January 31.
Mukherjee did his postgraduation in integrated marketing from MICA in 2004. For the past two years, he has been handling Zoom's strategy and business activities and he will continue to handle the corporate team as well. Earlier, he was associated with TAM for two and a half years as group brand manager, S-Group.