ET NOW to collaborate with Reuters

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 17, 2009
ET NOW will be able to share content with Reuters as per the agreement

ET Now, the business news channel from Times Global Broadcasting, and Reuters have entered into an arrangement for exclusive collaboration. The announcement was made yesterday.

This agreement unites the most widely read financial publication in the country, The Economic Times, and Reuters' global real-time content, via the ET Now channel. This is the second time that Reuters has entered into an alliance with Times Group.

The first time was in 2005, when Reuters entered into a joint venture to acquire 26 per cent stake in Times Global Broadcasting, which was just foraying into the news genre. However, the partnership ended last year.

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With this agreement, ET Now will have access to real-time financial news content powered by Reuters, from New York and London. Besides, the channel will also have access to Reuters' reporters in other financial centres, including Frankfurt, Singapore, Tokyo and Hong Kong, for India-relevant news.

"The Economic Times is the biggest business media brand in India, and Reuters is the most respected and trusted brand in business news globally. Together, we will make ET Now the channel of choice for business news viewers. Following on the success of Times Now, we will build our next market-leading brand," says Chintamani Rao, CEO, Times Global Broadcasting, in the official communiqué.

David Schlesinger, editor-in-chief, Reuters says, "Reuters has been an integral part of India's marketplace for more than 150 years and we recognise that there's a very compelling financial story to be told in India."

Last year, Reuters launched a consumer website in India. It was way back in 1858 that Reuters began to supply regular news from and about India; it set up its first news bureau here in 1866. Today, Thomson Reuters' operations in India include functions such as customer services, sales, editorial, content operations, finance and technology.