afaqs!

MPG bags media duties for Jockey

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | March 25, 2009
Industry sources reveal the account to be in the region of Rs 10-12 crore

Following a multi-agency pitch, Page Industries, the franchisee for brand Jockey in India, has appointed Media Planning Group (MPG) as their media agency. The size of the account is in the region of Rs 10-12 crore.

Besides bringing MPG onboard, the company has also roped in Mudra, Bengaluru as their creative agency.

Till now, Page Industries handled the media duties in-house. However, a presentation from MPG's motivated the company to look at the media business seriously, reveals Anita Nayyar, chief executive officer, MPG.

& #BANNER1 & #Ashok Genomal, managing director, Page Industries, understands that the media landscape in India is complex, and will be even more so in the times ahead.

Nayyar is of the view that the agency "was able to offer some compelling insights to make the inner wear brand into a complete lifestyle brand."

The brand has a slew of launches lined up, and may even look at television for advertising. Until now, the brand has been heavily dependent on print advertising.

For the record, Page Industries, based out of Bengaluru, develops and produces high-quality underwear for men, women and children.