Sandeep Goel joins Mudra Connext

Prior to this, Goel was vice-president, Indian Cricket League

Sandeep Goel has joined Mudra Connext as vice-president and branch head, Delhi. Earlier, he was vice-president, Indian Cricket League (ICL), where he handled sponsorships.

Incidentally, Goel started his career with Mudra in the media planning department in 1994. Subsequently, he worked with JWT and then joined Maxus in the media planning department. In 2005, he moved to Group M as national business director on the sports unit. Over the years, he has worked on clients such as Hero Honda, Pepsi, KitKat, Rasna and Hindustan Times.

Goel says that his decision to join Mudra was influenced by his previous association with the organisation. Since he is already familiar with the work culture, it was an easy call for him. He adds, “Over the years, Mudra has grown a lot and it now aims to provide holistic marketing solutions to clients rather than provide just a single service.”

Manas Mishra, executive vice-president and country head, Mudra Connext, says, “Sandeep will add a lot of value to all our clients in Delhi across traditional and non-traditional media and will also help us win a lot of new businesses, even in a year when the economy has slowed down.”

Goel’s mandate will be to maintain the current client base by offering better solutions to their business needs. He will also focus on adding more clients to the existing list. Some of Mudra Connext’s clients are Jyothi Laboratories, Spice Mobile, MTV, HBO, Yatra.com, Zydus Cadilla and Pantaloons.

Goel is a B.Tech from IIT Kharagpur and enjoys running. He is an active participant in marathons.

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