Pranesh Misra's Brandscapes Worldwide joins hands with Design Bridge

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 23, 2009
Design Bridge is an international branding agency, while Brandscapes Worldwide Consultancy is a global data analytics and insight consulting firm, which ex-Lowe hand Pranesh Misra became a part of last year

Design Bridge, the international branding agency and Brandscapes Worldwide Consultancy, the global data analytics and insight consulting firm, have entered into a strategic partnership in India to "deliver world class brand strategy" in India. Brandscapes Worldwide is the firm which ex-Lowe hand Pranesh Misra had joined last year, after having served Lowe for 31 years.

Although the 1986 founded Design Bridge has three offices globally - in London, Amsterdam and Singapore - it operates in 40 countries worldwide for clients such as Unilever, Sara Lee and in India, for Kingfisher. Globally, the agency follows a four step procedure to help brands along the branding route: defining the brand and what makes it unique; giving it a creative direction; creating projects around that direction; and product implementation (the execution of the above three steps).

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"We're not a design agency; we're an international branding agency," clarifies Sir William Goodenough Bt., group executive chairperson, Design Bridge. While this partnership will help Design Bridge make an official entry into India and make an inroad into the Indian consumer psyche (in the past it has done work for brands such as Knorr and Lipton in India), Brandscapes will benefit from the other agency's international expertise and best practices.

Sir William comments in an official communiqué, "Our ambition to work alongside some of the world's fastest growing consumer brands means we need better understanding of the many different consumer behaviours and cultures in the thriving Indian market. Our partnership with Brandscapes gives us both the insight and the strategy consultancy to enhance the brand design work of Design Bridge Asia."

Pranesh Misra, chairperson and managing director, Brandscapes Worldwide, adds that the partnership with Design Bridge has perfect timing. He says, "Our strategic intervention can unlock powerful insights for Design Bridge to turn into top-notch creativity and brand experiences for Indian companies and multinationals operating here."

When quizzed about expansion during times of slowdown/recession around the world, Simon Black, group strategy partner/board director, Design Bridge, comments, "While the rest of the world is in decline, India is proving to be a powerful economy, with local brands doing work paralleling international standards. This is the right time for us to launch here, as there is a much richer enjoyment of brand storytelling in this region."

By combining forces, Design Bridge and Brandscapes bring together work experience across brands such as the Tata Group, Kraft Foods, Johnson & Johnson, The Economist, Asia Pacific Breweries, Moet Hennessy Asia Pacific and Unilever.

Brandscapes Worldwide, founded in 2006, has offices in Mumbai, Singapore, London and Atlanta, with services including marketing data analytics, insight consulting and measuring return on marketing investments.