Dainik Jagran has retained the No.1 slot among all publications, with a total readership of 5.45 crore, as per the first round of IRS 2009. However, the Hindi daily has been recording a marginal decline in total readership for the last two rounds of IRS.
At No.3, Amar Ujala's readership also recorded a decline as per IRS 2009, R1. In the same period last year, Amar Ujala had recorded a growth of 14 lakh readers. However, in the last round of IRS (R2, 2008), it lost around 2 lakh readers, when its total readership came down from 2.96 crore to 2.94 crore. Even in this round, the total readership of this Hindi daily has declined by 7 lakh readers taking its total readership to 2.87 crore readers - which is even less that what it used to be in IRS 2007, R2.
At No.4, Hindustan has been showing a continuous growth for the last three rounds of IRS. In the previous two round of IRS, it had added more than 31 lakh readers taking its total readership from 2.35 crore in IRS 2007, R2 to 2.66 crore in IRS 2008, R2. And now with the current increase of 1.36 lakh readers, its total readership has reached 2.67 crore.
Daily Thanthi is at No.6 with a total readership of 2.04 crore losing 1.19 lakh readers. Even in the previous round of IRS, the Tamil daily had recorded a negligible loss of 17,000 readers and prior to that it lost around 2.87 lakh readers. In fact, its total readership in the last three rounds have declined from 2.08 crore to 2.04 crore.
At No.7, Dinakaran has also recorded a loss of 1.92 lakh readers in the current round which is second time in a row. In round 1 of IRS 2008, which is almost a year ago, the tamil daily had recorded a total readership of 1.7 crore, which declined to 1.68 crore in round 2 of IRS 2008.
Ananda Bazar Patrika is at No.8 with a total readership of 1.55 crore - almost at par with its readership in IRS 2008, R1 (1,55,69,000). In the previous round of IRS, the Bengali daily had lost 1.76 lakh readers, but in the current round it has compensated that by adding around 1.21 lakh readers.
At No.10, Eenadu has recorded a total readership of 1.39 crore having lost around 4.2 lakh readers. Its readership has declined for the second time. In fact the readership of the Telugu daily is even lower than what it used to be in IRS 2007, R2 (1.42 crore.) In round 1 of IRS 2008, it gained around 5.02 lakh readers, but in the subsequent two rounds of IRS it lost around 7 lakh readers in the last two rounds.