Clio 2009: Two more bronzes take India's final tally to four

By Abhishek Chanda , afaqs!, New Delhi | In Advertising | May 18, 2009
The winners for the 2009 edition of the Clios are out and India has managed a total tally of four metals

The Clio Awards has announced the winners for all the categories, finally, and India has managed a final tally of four metals, scored out of nine shortlists this year. The agencies that have won are Contract (one gold and one bronze) and Publicis Ambience (two bronzes).

afaqs! had reported Contract's gold and one of Publicis' bronzes announced by May 14. However, the other two bronzes were made official by the morning of May 15 (according to Indian time).

Contract won its second metal, a bronze, through Design Sutra's work on Chocolate Box - Corporate Social Responsibility in the Design - Single category. The gold was won for its work on Aadhar Association, titled Family Name, in the Poster - Single category. In 2008, this campaign had proved to be a multiple award winner, winning a gold in the Press Lion category in Cannes 2008, a bronze in Adfest 2008, as well as a couple of Bullets in the YoungGuns Awards 2008, apart from featuring in the 2008 edition of The Work.

Publicis scored its second bronze for its work on Cancer Patients Aid Association, titled Spit Stain Graffiti, in the Design - Single category, while the first bronze was won on May 13 for its campaign Sports Capture for Wespro Digital Cameras in the Innovative category. The agency also received a shortlist for its work on Himani Fast Relief titled The Human Machine in the TV/Cinema/Digital - Single category.

& #BANNER1 & #India had a total of nine shortlists this year. The other shortlisted agencies were - Ogilvy India and Leo Burnett - both having two shortlists each.

Amongst the jury members, only two made it from India this year, compared to four members in last year's panel. Senthil Kumar, executive creative director, JWT India, judged the Radio category, whereas Ravi Deshpande, chairperson and chief creative officer, Contract Advertising, judged the TV/Cinema/Digital category.

The Clio Awards were held at the Hard Rock Hotel and Casino in Las Vegas on May 12-14. Awards were given out in 13 categories - Billboard, Content and Contact, Innovative, Integrated, Interactive, Print, Print: Direct Mail, Poster, Radio, Strategic Communications and PR, Design and TV/Cinema/Digital.