Leroy Alvares will soon be the new president for Wunderman India, the direct marketing arm of Rediffusion - Y&R. Alvares comes in from Tribal DDB, Mudra's digital arm, where he was president.
At Wunderman, Alvares will take over from Satish Sathyanarayan, who quit recently to launch Dentsu's CRM arm.
When contacted by afaqs!, Alvares declined to comment on this development.
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While Alvares was at iContract, the agency won its first-ever Gold Lion at Cannes in the Direct Marketing category for ICICI Bank, in 2004.
For the record, Wunderman entered India in 1997 as Wunderman Cato Johnson (WCJ) in Chennai. The direct marketing agency was renamed to Wunderman India in 2003. Its clients in India include Ford, Castrol, Volvo, Tata Motors, Jet Airways, Cadbury's, Pond's, ING Vysya, ICICI Prudential and Airtel.
Wunderman India has offices in Bengaluru, Chennai, New Delhi and Mumbai.