K Ramakrishnan to head marketing for Lenovo India

Lenovo India has appointed K Ramakrishnan as country manager, marketing. Ramakrishnan will be responsible for the management and development of the Lenovo brand, and overseeing the marketing strategy for Lenovo’s product line-up across enterprise, consumer and small and medium business segments in India.

“We look forward to Ramakrishnan heading our brand and marketing efforts and join Lenovo’s leadership team in India. His skills in conceptualising long-term strategy, innovation management, brand development, and experience of customer-focused communication will aid the growth of a young brand such as Lenovo,” says Amar Babu, managing director, Lenovo India in an official communiqué.

At TVS, Ramakrishnan managed the complete portfolio of motorcycles and mopeds, and played an integral role in the launch of TVS Apache and TVS Star. He also designed and managed market development programmes for entry-level vehicles among small businessmen.

Ramakrishnan has over 16 years of experience in consumer marketing, product/brand management, and sales and strategy development in diverse sectors such as automobiles, FMCG, services and consumer durables.

Before his stint at TVS, Ramakrishnan was the head of sales and marketing at TTK Services, where he defined the marketing strategy for NRIs across multiple countries, and developed a physical distribution strategy for concept-selling.

He has also held managerial positions at Tata Tea, TTK Prestige and MAC Industries, where he was closely involved in brand strategy and management, advertising, product development, planning and budgeting.

Ramakrishnan holds an MBA degree from the Bharathidasan Institute of Management, Tiruchirapalli and a B Tech degree in Chemical Engineering from Anna University, Chennai.