By Prajjal Saha
Advertising

Cannes 2009: 11 more nominations from India in Media Lions

Promo, Direct, PR, Media, Outdoor, Radio and Press. On Day 2 itself, 67 of the Indian entries have been shortlisted for the final rounds

With 11 nominations for Media Lions on Day 2 at the International Advertising Festival, Cannes, the total nomination for Indian agencies has gone up to 78 across seven categories – Promo, Direct, PR, Media, Outdoor, Radio and Press. On Day 2 itself, 67 of the Indian entries have been shortlisted for the final rounds.

For India, the Outdoor category has been the best performer in terms of shortlists, with 39 nominations. In Press Lions, India has got 13 nominations. Next is Media Lions, with 11 nominations.

Cannes 2009: 11 more nominations from India in Media Lions
Out of these, three nominations are for Maxus. Interestingly, all three Maxus branches, Delhi, Mumbai and Bengaluru, have bagged a nomination each for three different clients. Maxus Mumbai has been nominated for Tata Sky, Maxus Delhi for Nike – the account which it has recently retained despite a global pitch, and Maxus Bengaluru for Fast Track watches.

Publicis India and Publicis Ambience together have managed two nominations – for Gandhi and Sansui Electronics respectively.

MediaCom has also bagged two nominations – both for Gillette. Madison, the big sister agency of MediaCom, has also managed one nomination for BBC World Service Trust. This particular entry was also nominated in the Direct Lions category, but it was entered by BBC.

Among others, Ogilvy, Starcom and Lodestar Universal have also got one nomination each.

Tomorrow will be the day when we can see whether these nominations get converted to metals. Till then, just keep your fingers crossed!

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