afaqs!

Ogilvy's business head on Motorola to head Unitech Telenor at Burnett

By Abhishek Chanda , afaqs!, New Delhi | In Advertising | July 28, 2009
Loveleen Raina to join Leo Burnett to head the business on the newly won Unitech Wireless account

According to highly placed sources, Loveleen Raina, vice-president on the Motorola business at Ogilvy India's Delhi wing, is all set to join Leo Burnett, Delhi, in a few days. If sources are to be believed, Raina is slated to head the business on the Unitech Wireless account, which the agency won a few days back. However, when contacted, neither Raina nor senior executives at Leo Burnett were willing to comment on the development, at the time of filing this story.

Raina, who has been in the industry for the last 13 years, joined Ogilvy in 2007. She handled the Max New York Life business, apart from spearheading the Motorola account for South Asia, among other accounts in the agency. Prior to joining Ogilvy, she was part of Future Brands as a business head.

& #BANNER1 & #Raina, a postgraduate from IIMC, started her career in 1996 as a planner at Frank Simoes. In 1998, she moved to McCann Erickson as senior account executive on the Gillette business. She was with the agency till 2004, and stepped out as brand leader. During her six years at McCann, she worked on accounts such as Gillette, Duracell, Alpenliebe, Chlormint, Happydent, Chatar Patar, Big Babol, Virgin Atlantic, India Today and Cosmopolitan.

In March 2004, she joined Grey Worldwide as client services director. She moved back to McCann for a second stint, heading the Nestlé beverages account, Dabur's toothpaste business and General Motor's portfolio, which included Chevrolet Aveo, U-VA, SRV and Optra. In the first quarter of 2007, she moved to Future Brands.

Other brands that she has worked on during her career include Wrigley, Carrier, Ranbaxy, Incredible India and BSNL.

Leo Burnett won the Unitech Wireless account after a long fought multi-agency pitch, which, sources indicate, may have included eight to nine agencies. It is being touted as one of the biggest accounts for Leo Burnett, Delhi.

Unitech Wireless is a joint venture of India's second largest diversified real estate major, Unitech, and Norway-based Telenor Group, which is the world's sixth largest mobile services provider. The Telenor Group has already invested Rs 2,620 crore through new shares in the joint venture, with an agreement to raise this to Rs 6,120 crore to hold a 67.25 per cent stake.

Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India's 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles. It intends to launch its services in select circles by the end of 2009.