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RAM Week 29: Radio Mirchi is numero uno in all four RAM markets

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | August 03, 2009
As was the case in Week 28, this week, too, Radio Mirchi leads in Mumbai, Delhi, Bengaluru and Kolkata

According to the Radio Audience Measurement (RAM) data for Week 29 for four cities, in Week 29 too, Radio Mirchi continues to lead in all four RAM markets.

Mumbai

Radio Mirchi leads in Mumbai with a market share of 16.8 per cent, a loss of 0.7 percentage point. It is followed by Red FM, with a market share of 14.5 per cent.

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AIR FM Gold continues at No. 3 with a market share of 13.5 per cent; while Big FM is at No. 4 with a market share of 13.1 per cent.

Moving up a spot to No. 5 is Radio City with a market share of 12 percent. The radio station has gained 1.3 percentage points over Week 28.

Fever FM is at No. 6 in Mumbai with 11.2 per cent market share, registering a loss of 0.9 percentage point. With 6.7 per cent market share, Radio One is at No. 7.

Amongst the other stations in Mumbai, AIR FM Rainbow has 4.7 per cent market share; Akashvani has 2.8 per cent; Meow has 2.6 per cent and Vividh Bharati has 2.1 per cent market share.

Delhi

Continuing its lead for the seventh week, Radio Mirchi has garnered a market share of 24.1 per cent in Week 29, which means a gain of 1.2 percentage points as compared to the previous week.

Fever FM has maintained its No. 2 position with a market share of 17.8 per cent, although it has lost 0.7 percentage point.

With a market share of 15.1 per cent, AIR FM Gold is placed at No. 3 in Delhi. It is followed by Radio City, which has climbed up a spot to No. 4. With a market share of 10.6 per cent, the radio station has gained 1.9 percentage points over the previous week.

Slipping a spot to No. 5 is Red FM. It has a market share of 8.1 per cent, losing 1.1 percentage points as compared to Week 28.

Big FM continues to be No. 6 in the city with a market share of 7.9 per cent. Next in line is Radio One with a market share of 7 per cent.

Among the other stations in Delhi, Hit FM has a market share of 2.9 per cent; followed by AIR FM Rainbow and Meow FM (2.4 per cent each), Vividh Bharati (1.5 per cent) and Akashvani (0.1 per cent).

Bengaluru

For the third week running, Radio Mirchi is the leader in the city with a market share of 20.5 percent. The radio station has gained 2.3 percentage points in comparison to Week 28.

Big FM, at No. 2, has a market share of 15.9 per cent with a loss of 1.3 percentage points.

With a market share of 14.8 per cent and a gain of 0.3 percentage point, Fever FM continues at No. 3 in Bengaluru. It followed by Radio City at No. 4, which has a market share of 13.5 per cent and has gained 1.3 percentage points over the previous week.

In Week 29, AIR FM Rainbow is at No. 5 with a market share of 10.5 per cent.

S FM is at No. 6 with a market share of 8.5 per cent, followed by Radio One with a market share of 7.7 per cent.

In Week 29, amongst other stations, Vividh Bharati has 4.9 per cent market share; followed by Radio Indigo (2.9 per cent), Akashvani (0.5 per cent) and Gyan Vani (0.3 per cent).

Kolkata

Radio Mirchi, Big FM and Friends FM are at No. 1, No. 2 and No. 3, respectively, in Week 29.

Radio Mirchi has a market share of 20.3 per cent and has gained 1.7 percentage points over the previous week. Big FM has a market share of 15.3 per cent, registering a loss of 0.8 percentage point; while Friends FM has 13.7 per cent market share, gaining 0.1 percentage point over the previous week.

In Week 29, Aamar FM is at No. 4 in Kolkata with a market share of 10.8 per cent. Climbing a spot to No. 5 this week is Fever FM, with a market share of 7.7 per cent and a gain of 1 percentage point.

Red FM has been pushed down a spot to No. 6. The radio station has a market share of 7.2 percentage points, registering a loss of 1.3 percentage points.

Radio One is at No. 7 with a market share of 6.8 per cent, with a gain of 0.3 percentage point. It is followed by Meow FM, with a market share of 5.9 per cent.

In Week 29, among the other stations in Kolkata, AIR FM Rainbow has a market share of 4.1 per cent; followed by AIR FM Gold (3.6 per cent), Akashvani (2.3 per cent), Power FM (1.4 per cent) and Vividh Bharati (0.7 per cent).

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