Rajat Sharma led Independent News Service (INS) has got approval from the Information and Broadcasting Ministry to launch another next 24-hour news channel. After India TV, which was launched in August 2004, the company will now launch India TV Wiz.
India TV Wiz is being positioned as a premium news channel and will have shows in both English and Hindi.
& #BANNER1 & #Talking about India TV Wiz, Rajat Sharma says, "Wiz will be up in six months, perhaps earlier in beta form. You will see a unique bouquet of content that will make it a nation-wide phenomenon." The target audience of the channel will be similar to India TV.
He adds that it will give premium advertisers a bouquet of screens that support marketing innovation, reaching their message to top-of-the-line-audiences across TAM cities and the next wave of conditional access markets. The channel will partner with an international media house for coverage of news outside India.
The 24-hour channel will be available on analogue cable and all digital platforms. Wiz will be supported by digital media and mobile platforms from the beginning; though India TV Interactive, the digital media business of the group, was launched in November 2008. India TV Interactive (ITVI) is a separate company launched by India TV to extend its presence through the Internet, mobile and interactive television platforms.