John Distilleries Limted (JDL) has brought Creativeland Asia on board as its creative agency for its three brands. Following a multi agency pitch, the account has been awarded to the Mumbai branch of the agency.
The agency has to craft communications for Salute vodka and Mont Castle brandy, and also nurture the advertising for JDL's existing whisky brand, Original Choice.
This is not the first time that Creativeland Asia is looking after an alcohol brand. The agency launched Diageo's Indian wine portfolio, including the brand Nilaya, two years ago. It was also involved in the launch of Guinness Beer and Bailey's Irish Cream in the country.
Kurup reveals that the agency has been waiting for an alcohol brand and is rearing to create excitement in the category.