afaqs!

Spikes Asia 2009: 15 shortlists for India in three more categories

By Biprorshee Das , afaqs!, Mumbai | In Advertising | September 18, 2009
Spikes Asia 2009 has announced the shortlists for three more categories - TV/Cinema, Radio and Digital and Indian agencies have garnered 15 more entries

Spikes Asia has announced shortlists for three more categories: TV/Cinema, Radio and Digital. The shortlists include 15 entries by Indian agencies. The shortlists for Print, Outdoor, Media, Direct and Sales Promotion, and Design, which were announced earlier, included 50 Indian entries.

Among the 15 shortlists, JWT India has five, which is the maximum, followed by two entries each of Ogilvy India and Bates 141.

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Among the three categories announced, TV/Cinema features the maximum Indian entries, with nine of them. JWT India has three of these for its campaigns -- The Game for Godrej Sara Lee's insecticides; A Day in the Life of Chennai for Bennett Coleman & Co; and Arjuna the Archer for Sulekha.com's online yellow pages.

Ogilvy India has two entries for its campaigns, Cricketers and Bike Owner, for Breakthrough Trust's Breakthrough Women's Rights.

Other Indian agencies in this category are: McCann Erickson for Perfetti Van Melle India's Happydent campaign (Elephant); Leo Burnett India for Procter & Gamble's Tide Detergent campaign (Lipstick); Publicis Ambience for the Himani Fast Pain Relief campaign (Human Machine); and TBWAIndia for the Max Television campaign (Synchronicity).

The Radio category features three entries. Bates 141 has two of these - for its campaigns titled Old Man, and Terms & Conditions for Virgin Mobile. DDB Mudra's campaign for Islamic Research Foundation, titled Bush, is the third entry in the category.

In the Digital category, three Indian entries are included. JWT India with its campaign titled Run/Ban Jallikatu for Bennett Coleman & Co has been shortlisted twice under two sub categories - Consumer Services and Integrated Digital Campaign.

The third entry in the category is from Bates 141, which is titled Greenpeace, for Greenpeace's Stop the Deforestation campaign.