Quasar Media to handle monetisation of Champions League Twenty20 official website

By Kapil Ohri , afaqs!, New Delhi | In Digital
Last updated : September 18, 2009
Global Cricket Ventures has appointed Quasar Media as the exclusive sales partner for CLT20.com

Global Cricket Ventures has appointed Quasar Media as the exclusive sales partner for CLT20.com, the official website for the upcoming Champions League Twenty20 series.

The interactive agency will be responsible for the monetisation of CLT20.com and will approach advertisers and ad agencies for this. Quasar Media also handled the monetisation of IPLT20.com for both seasons.

Global Cricket Ventures is responsible for the development, management and monetisation of various cricket portals. Apart from CLT20.com, IPLT20.com and BCCI.tv -- the official website of the IPL series and BCCI respectively -- are also in its ambit.

Speaking to afaqs!, Piyush Rathi, business director, Quasar Media, says, "CLT20.com will be monetised through banner and pre-roll video ads, sponsorships, content syndication and barter deals."

The agency plans to get sponsors for the exclusive match images, news, scorecards, players' profiles and the video content uploaded on the site. Unlike IPLT20.com, the video content on CLT20.com will not be streamed live during the matches. Instead, it will be made available as video-on-demand. Content such as scorecards, players' profiles and videos will also be offered to publishers for syndication.

The agency will target automobile, telecom, mobile handset manufacturers, FMCG and financial advertisers.

Rathi is not ready to disclose the names of advertisers that the agency has already approached. But he points out, "We are already in the advanced stage of negotiations with three to four advertisers."

From its experience with IPLT20.com, the agency believes that CLT20.com will receive about five million unique visitors during the course of the series. It expects that the video content will receive about 20 per cent of the total traffic on the site.

First Published : September 18, 2009

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