The Spikes Asia 2009 results were announced over the weekend. India had 65 short listed entries in various categories. The categories were Print, Media, Outdoor, Digital, Design, Direct and Sales Promotion, TV/Cinema, Radio, Integrated and Craft.
JWT India picked up two Grand Prix for Times of India's Teach India campaign in the Direct and Sales Promotion and the Integrated Campaign categories.
JWT also won a silver and a bronze Spike for 'A day in the life of Chennai' for Bennett, Coleman and Co. in the Craft category; and a silver Spike in the TV/Cinema category. 'The Game' for Godrej Sara Lee's insecticides won JWT a bronze Spike in the TV/Cinema category. In the Digital category, JWT India won a silver and a bronze for Run/Ban Jailkatu for Bennett, Coleman and Co. in the Digital category.
Ogilvy won a gold in the Integrated category for Vodafone's Zoozoos. Its other wins include Perfetti Van Melle's Sour Marbels campaign (Caveman, Diver and Tourist) winning a silver Spike campaign in the Print and Outdoor category. Apart from that, the campaign won a bronze Spike campaign in the Craft category.
The agency won a gold Spike in the TV/Cinema category for Bike Owner (Breakthrough Trust) and a bronze Spike for The elusive Coaster (Sab Miller India) in the Outdoor category.
DDB Mudra won a silver Spike campaign for the Air India campaign in the Print and Outdoor category. In the Radio category, the agency won a bronze Spike for Islamic Research Foundation (Bush) as well.
Euro RSCG won a silver Spike campaign in the Print category for HDFC Bank. MediaCom won a silver Spike for Gillette Mach 3; while Lodestar Universal won a bronze in both sub-categories for Tata Nano in the Media category.
In the Outdoor category, Leo Burnett won a silver Spike campaign for Tide Detergent and Publicis Ambience won a bronze Spike for Sansui Electronics' Twisted. Contract won a silver Spike and a bronze Spike for Sanctuary magazine's Donkey thrashes Tiger campaign in the Direct and Sales Promotion category (the entry also won a bronze Spike in the Integrated category). McCann Erickson won a silver Spike for Fedrigoni 'Monsters Ink' in the Direct and Sales Promotion category.
In the Design category, Red Lion Publicis won a gold Spike for Broken Window (Sulakshan Kulkarni Cricket Academy) and a silver Spike for Ranjit Barot's Drum Beats. Bates 141 won a bronze for TC Ghai's 'Short Stories'.
McCann Erickson won a bronze Spike for the Happydent film (Elephant) and Publicis Ambience won a bronze Spike for Himani Fast Relief's Human machine film in the TV/Cinema category.
Bates 141 won a bronze Spike campaign in the Radio category for Virgin Mobile and for Greenpeace's Stop the deforestation campaign in the Digital category.First Published : September 22, 2009