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Sachin Mohite returns to Miditech as programming head

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | September 24, 2009
This is Mohite's second innings at the production house

Sachin Mohite has been appointed programming head, Miditech Mumbai. Joining the production house next week, he will report to Manisha Tripathi, president, Miditech and will be responsible for driving the development and production of fiction programming in Hindi and Marathi languages.

Enthusiastic about his new role, he says, "I am very excited to join Miditech, which has revolutionised the entertainment landscape in the country. I look forward to strengthen Miditech's leadership in creating diverse programming in all genres of entertainment."

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Earlier, Mohite had a short stint with Real as creative director. This is his second stint at the production house as he was earlier associated with it in 2008 as creative head for the Mumbai operations. He brings with him 12 years of work experience in television, with in-depth knowledge of conceiving and developing ideas, production and post production.

Niret Alva, chairperson, Miditech says in an official communiqué, "Mohite brings with him contemporary sensibilities and a deep understanding of Indian television. We see Miditech's shows and businesses growing with his leadership and involvement."

Mohite feels that in the last 12 years, fictional content on television has undergone various changes. "Now, television has more believable stories featuring true to life and non-glamorous protagonists. There are more regional stories about life in rural areas. Also, there is a change in the role of producers, who are no more restricted to the financial aspect of the job but actively involved in the creative process as well," he adds.

Mohite began his career as an assistant director for Tara, a popular Zee TV show. As executive producer, he has been associated with shows such as Shatranj and Umeed, considered to be the first bunch of successful shows in the history of television when satellite television began in India. At Balaji Telefilms, Mohite was a part of the team credited with setting up shows such as Kahaani Ghar Ghar Ki and Kasam. He has also worked with Endemol India as its creative head.

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