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Starcom Worldwide appoints Sriram Sharma as GM, Bengaluru

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | October 22, 2009
Sharma to step into the shoes of Ashwini Kamat, who has recently moved on from the organisation

Starcom Worldwide has appointed Sriram Sharma as general manager of its Bengaluru branch. Earlier, Sharma was associated with OnMobile Global, the mobile VAS company.

He takes over from Ashwini Kamat, who recently moved out from the organisation to shift his base to Mumbai. Kamat was associated with the company for more than eight years.

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Starcom Worldwide is one of the two global networks of the Starcom MediaVest Group. The network launched its branded operations in 2000 and its client base has names such as Aircel, HDFC Bank, Heinz, Himalaya Healthcare, Jet Airways, the Kotak Group, Oracle, SAB Miller and Samsung, amongst others.

Armed with more than 13 years of experience, Sharma is a post graduate in marketing and has worked in various capacities in the media industry, including planning, buying and strategic brand building. He has also gained experience in a wide range of industries, including advertising, Internet and mobile. He was also general manager, Maxus Bengaluru.

In an official statement, Sharma says, "Starcom's reputation in the industry and its belief in adding value to clients drew me towards being a part of this organisation. I'm sure that working at Starcom Bengaluru, leading business development and managing existing clients will be an interesting challenge. I look forward to making the Bengaluru office a leader in its own right and working with the team to double the size of our operations in the next one year."

Sandeep Lakhina, chief operating officer, South Asia, Starcom Worldwide, says, "As we focus on our growth in the South with renewed zest, Bengaluru is a significant and important market for us. We are extremely happy to have Sharma join us. He comes with a proven track record of growing businesses and managing relationships with clients and teams. I am confident that his skills, capabilities and experience will be an asset to the organisation and I am looking forward to working with him to double the size of our Bengaluru office in the next 12 months."