Kashmira Chadha, director -- marketing, quits Coca Cola

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | October 27, 2009
No replacement has been named for Chadha yet

Kashmira Chadha, director -- marketing, who has been with Coca-Cola India since mid-2006, has recently quit on personal grounds. However, she will serve in her current capacity until December 31, 2009.

Chadha has been responsible for marketing of the Coca-Cola brand for three years. She was actively involved in the company's corporate ad, 'Little drops of joy'. The campaign, created by McCann Erickson in 2007, was launched with a different style, tone and content.

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She was also involved in the company's global ad campaign, 'Open Happiness', leveraging cricket and Bollywood through Gautam Gambhir and Aamir Khan.

During her stay at Coca-Cola, the company created various ads for its cola segment, including Aamir Khan's "Aap muskurayenge toh bulbule gungunayenge", and Akshay Kumar's Thums up, "Mil gaya, boss!" commercial.

The Coca-Cola brand grew 27 percent this quarter and 29 percent in the last quarter (while it grew only by 8 percent in Mexico, 6 percent in Italy, and 3 percent in China).

Prior to Coca-Cola India, Chadha worked as assistant vice-president -- marketing at The Seagram Company Ltd for five years.

Thums Up is the largest selling carbonated beverage brand in India and the largest brand in Coca-Cola India's stable.