Kashmira Chadha, director -- marketing, quits Coca Cola

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | October 27, 2009
No replacement has been named for Chadha yet

Kashmira Chadha, director -- marketing, who has been with Coca-Cola India since mid-2006, has recently quit on personal grounds. However, she will serve in her current capacity until December 31, 2009.

Chadha has been responsible for marketing of the Coca-Cola brand for three years. She was actively involved in the company's corporate ad, 'Little drops of joy'. The campaign, created by McCann Erickson in 2007, was launched with a different style, tone and content.

She was also involved in the company's global ad campaign, 'Open Happiness', leveraging cricket and Bollywood through Gautam Gambhir and Aamir Khan.

During her stay at Coca-Cola, the company created various ads for its cola segment, including Aamir Khan's "Aap muskurayenge toh bulbule gungunayenge", and Akshay Kumar's Thums up, "Mil gaya, boss!" commercial.

The Coca-Cola brand grew 27 percent this quarter and 29 percent in the last quarter (while it grew only by 8 percent in Mexico, 6 percent in Italy, and 3 percent in China).

Prior to Coca-Cola India, Chadha worked as assistant vice-president -- marketing at The Seagram Company Ltd for five years.

Thums Up is the largest selling carbonated beverage brand in India and the largest brand in Coca-Cola India's stable.

© 2009 afaqs!