The ninth edition of the Effies 2009 came to a grand closing last night at the Mahalaxmi Race Course. Amidst much fanfare, the agencies and their clients went home with smiles on their faces.
With every award won by the ad agency, the client too collected points. Thus, Vodafone became the Effie Client of the Year.
Repeating last year's act, JWT won the Grand Effie. While last year, the agency won the award for its work on Lead India; this year too, it won the accolade for the Teach India campaign for BCCL (Bennett, Coleman and Company Limited).
Among the other special awards that were given out during the starry evening, Ogilvy India came up to take the Marico Uncommon Sense award for Vodafone Zoozoos - the story of an iconic campaign.
The team in black once again walked up to the stage, with teammates cheering on with shouts of 'Ogilvy! Ogilvy!', to collect the Brand Equity Bravery award for the same campaign for Vodafone.
Last year, Ogilvy India won the Brand Equity Bravery award and People's Choice award for Bingo.