Effies 2009: A lesson in repetition from JWT, takes home Grand Effie again

By Savia Jane Pinto , afaqs!, Mumbai | In Advertising | December 17, 2009
JWT won the special award for its Teach India campaign

The ninth edition of the Effies 2009 came to a grand closing last night at the Mahalaxmi Race Course. Amidst much fanfare, the agencies and their clients went home with smiles on their faces.

This year was a comeback of sorts for Ogilvy India. The agency, which had to be content with second position last year, was declared Agency of the Year at Effies 2009, on the strength of its score of 120 points. Ogilvy India took home two gold Effies for the Vodafone Zoozoos - the story of an iconic campaign, for its client, Vodafone Essar.

& #BANNER1 & #With every award won by the ad agency, the client too collected points. Thus, Vodafone became the Effie Client of the Year.

Repeating last year's act, JWT won the Grand Effie. While last year, the agency won the award for its work on Lead India; this year too, it won the accolade for the Teach India campaign for BCCL (Bennett, Coleman and Company Limited).

JWT also took home the Yahoo! Big Idea Chair award for 'A day in the life of Chennai', the campaign created for the launch of The Times of India in Chennai. The agency won the award last year too, for Colvyn Harris and the team from JWT, Chennai graced the chair, while taking the award home with them.

Among the other special awards that were given out during the starry evening, Ogilvy India came up to take the Marico Uncommon Sense award for Vodafone Zoozoos - the story of an iconic campaign.

The team in black once again walked up to the stage, with teammates cheering on with shouts of 'Ogilvy! Ogilvy!', to collect the Brand Equity Bravery award for the same campaign for Vodafone.

Last year, Ogilvy India won the Brand Equity Bravery award and People's Choice award for Bingo.