Zee Entertainment Enterprises Limited (ZEEL) has roped in Mediaedge:cia (MEC) as its media AoR. Reliable sources estimate the account size to be in region of Rs 50 crore.
Zee's list of national channels include Zee TV, Zee Business, Zee Cinema, Zee Classic, Zee Music, Zee Premiere, Zee Smile, Zee Sports, Zee Trendz, Zee Cafe, Zee Select and Zee Studio. The regional channels are Zee Bangla, Zee Gujarati, Zee Telugu, Zee Kannada, Zee Marathi and Zee Punjabi.
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Madison was the incumbent on the business and had been the media agency for Zee for more than a decade.
"We are delighted with the opportunity to partner with a powerhouse like Zee," says T Gangadhar, managing director, MEC India in an official communiqué. "Zee's repertoire of channels is unparalleled and we look forward to contributing our mite and taking the business to even greater heights," he adds.
Punit Goenka, managing director, ZEEL, says, "We look forward to working together to ensure that we have the best possible inputs for our business."