Following a multi-agency pitch, Starcom Worldwide has been appointed as the media agency for Educomp, an education solutions provider. Starcom Worldwide's Delhi office will handle the business. Educomp's creative duties lie with M&C Saatchi.
"Our brief evaluated the agencies on four counts -- talent helming the account, consumer insights, ideas anchored on business goals, and stretching the budget. Starcom did well in all areas. Now comes the exciting part -- delivering and executing," says Abhinav Dhar, director - Educomp in a note to the media.
Educomp has been advertising in the past. However, since the education solutions provider is growing and wants to reach out to more institutions and people, a holistic mix of media will be employed in the campaign.
For the record, Educomp Solutions, founded in 1994, is a globally diversified education solutions provider and one of the largest education companies in India.
Educomp has been at the forefront of various initiatives in the e-education space. It works closely with schools to implement innovative models, and to create and deliver content to enhance student learning.First Published : January 15, 2010