Colgate ties up with Firstnet for joint promo

agencyfaqs! News Bureau

CALCUTTA, July 15

Oral-care major Colgate-Palmolive has tied up with Calcutta-based Firstnet Solutions Ltd to launch a joint sales promotion for Colgate Fresh Energy Gel toothpaste on Yantram.com, an application and services-based portal developed by Firstnet. Off-line too there's a host of freebees lined up. Here's a sampler.

With every purchase of Colgate Fresh Energy Gel toothpaste, the consumer will be entitled to free gifts in select cyber cafes in Calcutta. The gifts range from free surfing hours to various novelty items and will amount to more than Rs 2 lakh. Yantram.com, a portal focusing on education and entertainment, will sponsor the entire promo.

Besides Colgate, Firstnet has entered into a strategic business partnership with publishing house Rupa & Co Ltd, Calcutta-based cosmetics company Emami Ltd, and Link Pen and Plastics Ltd. Firstnet sources said that Yantram.com will offer a virtual tour of the Birla Industrial & Technological Museum based in the city soon.

Similar online tours of Science City and Birla Planetarium in Calcutta are also coming up within a few days. This is just the first step towards becoming a complete education and entertainment portal, claims sources at Yantram.

For starters, Yantram has tied up with more than 50 schools, colleges and other institutions across India. All this to provide homepages, online institutions profiles, upcoming events and institution-wise results declaration on the site itself. On its roster are institutions like Presidency College, Calcutta, The National Institute of Fashion Design and the Institute of Cost & Work Accountants of India. It also has plans to provide a common platform for summer and part-time job seekers and management trainees.

Yantram executives claim that the portal has linked up with 2,500 universities and institutions across the US and the UK. "All those who avail of this unique opportunity will receive the respective prospectus without any cost. The pre-application forms will also be delivered at one's doorstep, absolutely free of cost," a company official said.

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