Piyush Mathur is MD, The Nielsen Company

Partha Rakshit, managing director of The Nielsen Company's South Asia business, has stepped down and Piyush Mathur has been appointed managing director in his place. Rakshit however, will continue to be associated with Nielsen as a consultant on special projects.

Mathur will be based in Mumbai, India and will report to Christophe Cambournac, president, consumer research, Asia Pacific, India, Middle East and Africa, The Nielsen Company.

Mathur has also been involved in several senior level positions with The Nielsen Company as the head of the customised unit in Egypt, country manager in the Indian sub-continent and research director heading media and market studies.

He has diverse experience on local, regional and global levels across different industries. He has been involved in advising clients in devising their strategies. He was instrumental in the success of several brands and companies in South and West Asia. Mathur has also been a speaker at various forums in America, Europe, Asia and West Asia.

"There is a huge spotlight globally on South Asia and India and I am truly excited to be a part of this rapidly growing economy. My vision over the next few years is to help our clients grow profitably, while helping Nielsen transform into becoming an academy company," says Mathur.

"India provides a major growth opportunity for our clients and for Nielsen. We were looking for someone who had prior experience in a growth market and has worked closely with clients to help them win in the market place. Piyush is a passionate corporate entrepreneur, with a proven record of achievements and is talented in applying marketing science to meet strategic objectives and maximise business performance. We are sure that he will lead the region to meet the organisational goals of Nielsen and help our clients achieve their objectives," says Cambournac.