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Dentsu and Maxus steal the show at Big Bang Awards

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 02, 2010
Dentsu Communications bagged the Agency of the Year award, with five gold, nine silver and seven bronze trophies while Maxus walked away with the Media Agency of the Year award, winning five gold, five silver and eight bronze trophies

Ad Club Bangalore recently hosted the Big Bang Awards 2010. This year, Dentsu Communications bagged the Agency of the Year award, with five gold, nine silver and seven bronze trophies. Titan Industries was the Client of the Year, with one gold, one silver and two bronze trophies. Maxus walked away with the Media Agency of the Year award, winning five gold, five silver and eight bronze trophies.

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The award for Ad Club Media Campaign of the Year was shared by Mindshare for IBM and Maxus for Titan Industries. On the other hand, the Ayaz Peerbhoy Multimedia Campaign of the Year award was shared by Dentsu Communication for Aircel and ING Vysya Bank. The Film Production House of the Year was Nirvana Films.

Sangeeta Velegar of Dentsu Communications was adjudged the Best Copywriter of the Year; while Samson Samuel from the same agency won the Art Director of the Year award.

This year, the event saw the participation of 37 agencies along with 138 clients, submitting 600 pieces of creative work to vie for 155 awards. Ad Club Bangalore had invited entries from advertising and media agencies for work done between January 01, 2009 and December 31, 2009. The entries were judged by a panel of 14 veterans from the industry.

The function was held at the Karnataka State Lawn Tennis Association Club in Cubbon Park. It was presented by The Times of India and co-sponsored by Imagesbazaar.com, Suvarna TV, 91.1 FM Radio City, afaqs!, Pride Hotel, Kingfisher, Brando and Jagadish Advertising.

Initiated for the Bengaluru ad fraternity in 1987, the Big Bang Awards is a national awards ceremony that recognises creativity in all forms of advertising. Last year, Big Bang received about 4,000 entries.

"There is more to these awards than just trophies. The Big Bang rewards excellence and encourages creative talent. Today, the Indian marketplace is opening up to global players. We need advertising on par with world standards to package and sell our products. We believe these awards are a catalyst in the growth and development of our advertising standards," says Malavika Harita, president, Ad Club Bangalore.