Ramanuj Shastry, KV Sridhar on Cannes 2010 jury

Ramanuj Shastry, chief creative officer, Saatchi & Saatchi and KV Sridhar (Pops), national creative director, Leo Burnett will be part of the jury at the Cannes Lions International Advertising Festival this year.

Agnello Dias, co-founder and chief creative officer, Taproot India and Abhijit Avasthi, national creative director, Ogilvy India were on the jury for the Film Lions and Press Lions, respectively, last year.

Talking to afaqs!, Shastry says, "I am looking forward to being part of the greatest celebrations in advertising, and expect to be wowed and inspired by the work that I shall come across."

According to Pops, things are going to be more challenging than ever before, because of the global circumstances last year. "In the trying circumstances that we have seen, I am expecting creativity to thrive. There might be less work than before, but in terms of quality, I am certain that it will be better. I am hoping I shall see more interactive work at the festival," he says.

The Cannes Lions this year will take place from June 20-26. The judging will take place during the festival week. While the Press winners will be announced on June 23, the Film Lions will be given away on June 26.