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Navneeth Mohan to head the BTL wing for Reliance Media World

By afaqs! news bureau , afaqs!, Mumbai | In OOH News | April 01, 2010
Mohan will spearhead the specialized below-the-line services in the capacity of national head, BTL, covering events and activations

Reliance Media World, part of the Reliance ADA Group, which operates divisions such as Big Street, Big Events, Big Live, Big Rural and Big Digital, is in the process of strengthening its integrated solution offerings to clients. The company has announced the appointment of Navneeth Mohan to head its BTL offerings.

& #BANNER1 & #In his new role, Mohan will spearhead the specialized below-the-line services in the capacity of national head, BTL, covering events and activations. His mandate includes offering clients clutter- breaking solutions, when reaching out to their target audiences. Mohan will report to Rabe T Iyer, business head - allied business, Reliance Media World.

Mohan is a postgraduate from the Symbiosis Institute of Media and Communication. His proficiency in BTL and events comes from almost a decade's experience in the events business at Encompass, a WPP group company.

Mohan joined Encompass in 2001 as a client servicing executive and quickly rose to head of client servicing and business development for the Mumbai office. He then moved up to head the events vertical nationally, in the capacity of AVP for event services. He later took on the role of VP and regional head (West) for the events and activation business.

At Reliance Media World, Mohan will head the BTL offerings across the country, spanning 45 cities. His extensive industry network will see him working in tandem with station heads and sales teams across the country, tailor-making BTL offerings to suit specific requirements.

Speaking on the appointment, Iyer says, "Navneeth's excellent track record and rich industry expertise promises to work as a huge advantage for our company. Below-the-line has an enormous business potential, and is a significant focus area. We are happy to have Navneeth, with his expertise and proficiency, spearhead this vertical and lead the team to deliver solutions to clients to suit specific brand needs."

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