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Shriram Transport appoints Madison Media as AOR

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | April 07, 2010
The Shriram Group has been dealing with Anugrah Madison for a long time and its professionalism has helped Madison Media bag this account

Shriram Transport Finance Company Ltd, a part of the Shriram Group which specialises in asset financing, has appointed Madison Media as its AOR.

Commenting on the development, R Sridhar, managing director, Shriram Transport Finance Company, says, "We have been dealing with Anugrah Madison for a very long time and have been impressed with its commitment and professionalism. Most advertisers consolidate the spends with one media agency and following the same route, Shriram has hired Madison Media, which has a sterling reputation."

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"Given the size of the company and its vast influence on the fortunes of the transport sector, which in turn is critical to the Indian economy, the company has maintained a low profile and needs to increase its presence amongst all stake holders. We are confident that our substantial experience and expertise across various categories will enable us to do that in a cost effective manner," says Sam Balsara, chairperson and managing director, Madison World.

The Shriram Transport account will be handled by Radhesh Uchil, head, Platinum Media Mumbai.

The Shriram Group was recently in the news when the Texas Pacific Group (TPG) acquired 20 per cent equity stake in the holding company for Rs 1,000 crore, thus valuing the total group at Rs 5,000 crore. Other companies in the Shriram Group include Shriram Life Insurance, Shriram General Insurance, Shriram City Union Finance, Shriram Fortune Solutions and Shriram Insight Share Brokers.