Sun Direct, the direct-to-home brand, has announced the elevation of Tony D'Silva from the post of chief operating officer (COO) to the newly formed designation of chief executive officer (CEO). D'Silva assumes his new role with immediate effect.
D'Silva joined Sun Direct as its COO in September 2007. At the time of filing this report, it could not be ascertained who would take over the responsibilities handled by D'Silva till now.
D'Silva has also been associated with Modi Entertainment Networks as its CEO; Godfrey Phillips, a tobacco major and Reckitt & Coleman.
Of the 20 million DTH subscribers in India, Sun Direct commands more than 25 per cent of the pie with a customer base of 5.3 million.