Miditech and Global Agency ink MoU to facilitate TV format sharing

As per the MoU, Miditech will create content for Indian broadcasters based on the formats developed by the Global Agency, which in turn would distribute original formats developed by Miditech to international broadcasters

The Indian production company, Miditech has signed a memorandum of understanding with London-based Global Agency, which develops TV formats for various markets across the globe.

As part of the association, Miditech will create content for Indian broadcasters based on the formats developed by the Global Agency, which in turn would distribute original formats developed by Miditech to international broadcasters.

Global Agency is in the business of sourcing, creating and launching TV formats, such as Perfect Bride, Choosing My Religion, My Wedding Witness Is My Ex, Rent a Mama and Who's Got 10 Talents.

Miditech and Global Agency ink MoU to facilitate TV format sharing

Commenting on the partnership, Nivedith Alva, managing director, Miditech, says, "The tie-up with Global Agency will give us access to some of the biggest and most controversial global formats for the Indian market, as well as create an additional distribution network for own home-grown formats, which have potential to travel globally ."

Alva adds that over the past 17 years, Miditech has successfully localised large global formats, such as Pop Idol, Deal or No Deal, Extreme Makeover, Sesame Street, Fame Academy and many others. In addition, Miditech also creates original non-scripted and scripted formats.

In the recent past, Miditech and Global Agency partnered to bring the international show, Perfect Bride to Indian audiences. The show, which was aired on STAR Plus, is developed and owned by Global Agency.

The MoU is aimed at re-emphasising both the companies' commitment to strengthening their position in the Indian television space, by agreeing to use the formats developed by either of them for television shows.

In an official communiqué, Izzet Pinto, chief executive officer, Global Agency, comments, "With burgeoning television audiences, we are extremely bullish about creating a significant mark in the global television market. This partnership will see us merging our expertise of developing diverse formats that create rapid buzz with Miditech, to gain maximum exposure in Indian television."

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