While the Delhi Metro Rail Corporation (DMRC) continues to spread its network across the Capital, a tender has been floated for advertisement rights on civil structures - including via ducts, bridges, retaining walls and exterior walls - on the Qutub Minar-Gurgaon stretch. In compliance with the technical parameters specified in Delhi's Outdoor Advertising Policy 2008, the stretch has a total outdoor advertisement area of 1,042 sq m.
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While the price of tender documents is Rs 20,800, the earnest money deposit (EMD) has been fixed at Rs 18 lakh. The tender forms will be available till May 6 and the last day for submitting completed tenders is May 7.
The license will be awarded for five years, extendable to another three years. All the panels and media formats fabricated and installed, as well as all electrical installations, will become the sole property of DMRC after the termination of the contract.
According to KV Maheshwari, chief executive officer, NS Publicity - one of the agencies participating in the bid - several clients have evinced interest in exploring advertising options on metro civil structures. He feels that the quality of display material should be improved by following international standards, given that many corporate clients seem to be keen to take up displays at these structures.
In a tender bid in November, Jaipur-based NS Publicity won the advertising rights for DMRC civil structure for eight years, on the route from RK Ashram to Dwarka.
According to sources, DMRC earns approximately Rs 12.5 crore annually in the form of advertising revenue.