'You' can redesign Indiatimes Shopping portal

By Kapil Ohri , afaqs!, New Delhi | In Digital | April 20, 2010
The Internet company is asking consumers or designers to recreate homepage, product description and mobile category pages of the website has decided to involve consumers in the redesign process of its shopping site,

The company is asking consumers or designers to recreate the homepage of, as well as the product description and mobile category pages of the website. "The logo of the online shopping site is not open for redesign," clarifies an Indiatimes spokesperson.

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To redesign, consumers are required to participate in a contest, named Website redesign pitch challenge, which the portal has initiated in partnership with Microsoft and The Webby Award.

Participants have to follow a design brief available at and keep other considerations in mind while redesigning the website. For instance, the brief states that the designed web pages should have spaces for promotions (banner ads, special offers and others) and also have tabs for sign-ups, subscriptions to offers, newsletters and loyalty programmes.

The redesign exercise of is not just a marketing activity. "The design solutions offered by the users will be actually implemented. We will consider or utilise top design entries and either implement complete design suggestions submitted by participants or may incorporate a few elements of their designs in the revamped avatar of the site," the spokesperson says.

He adds, "The contest will complement the efforts of our in-house design team, which is already working on redesign. The crowd sourcing effort will help us to incorporate design elements which our in-house design team may miss."

The horizontal portal is using online banner and print advertisements to promote and invite participants to the contest.

Incidentally, another horizontal portal, Yahoo!, also engaged consumers in the creation of property.

Though did not involve consumers in the site revamp process, it carried out an exciting contest called Yodel Studio in October 2009, in which Internet users were allowed to sing and record the Yahoo! signature tune and submit it on a microsite,